EXPERIENCE, EDUCATION & CERTIFICATIONS
Nov 2021 - Sep 2023
CoreMedia CMS Training & Support
VF CORPORATION: VANS®, THE NORTH FACE® & TIMBERLAND®
Led bi-weekly dynamic demonstrations to highlight the most recent feature releases, which were supplemented by expertly designed PowerPoint takeaways.
Created succinct "How To" step-by-step instructional videos and slide deck presentations using Adobe Premiere Pro, Adobe Photoshop, Murf, and PowerPoint to provide full guidance on using CoreMedia components and building CoreMedia web pages.
Assessed UX designs and sketches to establish whether they were compatible with CoreMedia layout functionality, in some cases offering alternatives to proposed layouts fit for CoreMedia authoring.
Apr 2020 - Nov 2021
Senior Communications Specialist
User Experience (UX) Product Owner
FLORIDA POWER & LIGHT COMPANY (FPL)
Juno Beach, Florida
Created top-tier wireframes and prototypes using tools like BalsamiQ and Marvel App, based on process flow diagrams and comprehensive business requirement documents.
Worked closely with the analytics team to ensure precise tagging of application elements, paving the way for post-implementation data tracking.
Conducted rigorous performance testing of applications in pre-production environments to validate their functionality and efficiency, as well as continuously monitoring their performance after implementation to ensure optimal user experiences.
Aug 2019 - Feb 2020
Web Business Analyst
Product Owner, NTW®
Palm Beach Gardens, Florida
Led the charge with respect to the management of releases and enhancements. Conducted comprehensive analysis to capture, document, and translate business requirements into actionable directives for the development team.
Fostered seamless cross-functional collaboration among Digital Analytics, UI/UX, Marketing, IT, and Operations teams in order to gain deeper insights into optimization opportunities and elevate the web environment through strategic enhancements.
Facilitated high-impact meetings and brainstorming sessions, interacting with executive-level project sponsors, and driving the creation of innovative, quantifiable outcomes that advanced the overall digital vision.
May 2015 - May 2019
Digital Marketing Consultant
OFFICE DEPOT, CORPORATE
Boca Raton, Florida
Oversaw project management and creative development for the Business-to-Business (B2B) website's Phase One overhaul. Collaboration with eight product and service category teams resulted in a 17% increase in lead generation.
Advocated for the creation of engaging content for the redesign of the 'Print and Copy' category web experience. Close collaboration with web development specialists and departmental managers resulted in an 11% increase in category revenue.
Designed and revitalized evergreen and campaign pages on the company's website across multiple categories. These efforts directly contributed to year-over-year (YoY) growth in click and conversion rates.
Jun 2013 - May 2015
OFFICE DEPOT, CORPORATE
Boca Raton, Florida
Oversaw the execution of insert design projects and helped shape the direction of weekly strategic planning and production analysis meetings.
Developed and implemented a comprehensive training program for three catalog designers, providing them with knowledge of the company's proprietary insert production software. This initiative resulted in a significant increase in the overall efficiency of the design team.
Jun 2005 - Jun 2013
Creative Project Management
Boynton Beach, Florida
Creative related freelance projects. Projects spanned healthcare, education, finance, legal, sports, communication, and environmental sectors
Managed website development for clients, from copy creation and image selection to design and launch, utilizing commercial content management system
Produced marketing material highlighting Miami events and attractions during Alumni Week for Georgetown University Florida Alumni. Project included copy writing, editing and proofing
Led creative think tank and collaborated with various City of West Palm Beach, Office of Sustainability stakeholders to produce 100+ page “Rethink Paradise” sustainability project plan
May 2003 - Jun 2005
Creative Services Manager
COURTS UNICOMER JA, LTD
Supervised a dynamic team of four talented graphic and web designers in the creative development of catalogs, inserts, web-based promotions, direct mail, signage, and annual reports.
Improved team performance and cohesion by leading cross-training initiatives and encouraging skill development.
Successfully reduced production costs by 35% by skillfully negotiating streamlined agreements and identifying highly efficient print partners in both Jamaica and the United States.